The leaflet presented after the interview plays a different role than mass advertising. It should remind you of the most important scope of the offer and facilitate the recipient's return to proper contact or material on the site.
Fit content to transfer
If the client receives a flyer during the meeting in Warsaw, he already knows some of the information from the conversation. The material can help him transfer the offer further to the company or return to it after a few days. So it is worth to provide a self-explain what the contractor does instead of relying solely on the memory of the participant.
Another scope will be needed in the leaflet left in public. There the recipient does not have an earlier context. Before the project, it is necessary to determine in which situation the material will be used.
Select the information needed for further discussion
Briefly present the problem, the scope of the help and how to start cooperation. You can add a simple process scheme or a set of key areas. Not every flyer needs a list of all company services.
- Name the recipient and the situation in which the offer is useful.
- Show range without overall promises of success.
- Point one clear next step.
- Take care of the current contact and address of the relevant subpage.
Connect print to the right online material
A link can lead to a specific service, process description or query form. It can be less helpful to direct each leaflet to the main page if the recipient needs to look for the topic again. Also check that the title of the page confirms the content announced on the printout.
Assess usefulness after meetings
Ask the team what questions customers come back with after receiving the material. If there is confusion about the scope, correct the leaflet and the related page on the next update. Do not evaluate the effectiveness only after the number of copies distributed. The print design is worth checking according to Instructions for the receipt of the leafletThe material is intended to facilitate the continuation of a specific conversation, not just increase the number of advertising elements of the company.
