The choice of the project is worth building on the needs of the recipient and the character of the brand. Comparison of specific criteria helps to decide when several people have different visual preferences.
Set criteria before viewing options
Talk about which project is nicer, it is easy to get a lot of taste. Before you save what the website is supposed to communicate and what tasks to support. Is the most important thing is a transparent offer, presentation of implementation, or a quick approach to a particular product?
The company from Warsaw can expect a clear design, but also compliance with used materials. It is worth pointing out elements of the brand that are to remain recognisable. You should not judge the new page in isolation from the rest of the communication.
Compare the same content and situations
Two variants should present a similar range of material. A design with a short password and carefully selected photo may seem superior only because the second shows a more difficult, longer offer. Using real texts facilitates fair comparison.
- Do you know what the company does?
- Is important information easy to find?
- Do buttons and links have clear roles?
- Is the deal clear on the phone?
Separate attention about direction from adjustments to individual elements. Changing the photo does not necessarily mean rejecting the whole concept.
Do not accidentally submit several projects into one
The header from the first variant, the colours from the second and the third card may not form a coherent whole. If you want to combine elements, ask the designer to evaluate their relationship. Sometimes you need to reorder proportions and hierarchy instead of mechanically moving fragments.
Save Reason for Selection
Brief information on why a given direction was chosen helps to evaluate the amendments and new subpages later. It is also worth noting the issues that need to be checked on the working prototype. More information about sending comments can be found in the material how to comment on a graphic designA good decision does not require unanimous admiration, but agreement that the selected project best supports the party's task.
