The new service requires a decision on the location in the structure and scope of the content. Not everyone needs a separate subpage, but the recipient should easily find the right explanation for the offer.
Check if the need is really separate
Compare the new service with what the website already describes. Is the problem of the client changing, the scope, process or way of ordering? If the difference is limited to a minor variant, it may be enough to extend the current description.
A separate subpage should give an independent answer. Do not create it just because you can arrange another title from similar words. The recipient must understand what the new proposal differs from the others.
Prepare range before publication
Collect information from the service provider. Find out for whom it is intended, which includes what the customer requires and how the cooperation begins. If some of the data has not been approved, mark a lack in the editorial plan instead of adding general assurances.
For example, an additional maintenance option may need comparisons with the existing care. A range table or clear sections can be more useful than two almost identical subpages.
Connect new content to the rest of the service
Decide where the recipient will find it. The update may refer to the menu, list of services, related guides and form. The publication of the address itself does not provide a reasonable way of moving on the page.
Check:
- name in navigation;
- the relationship with existing services;
- links from the appropriate materials;
- up-to-date summary descriptions;
- the subject to be handled by queries;
- content that, after the change, became contradictory.
Watch questions on startup
Write down what interested people are asking for and whether they choose the right option. If the description still requires continuous translation, correct specific passages. Further SEO work should support the development of the offer and its understanding. See mapping of themes and intentions and ordering similar subpages.
