A good SEO offer should show where cooperation will start and what decisions will be needed. The work plan is more useful than a list of services without order, scope and responsibility.
Start by identifying, not with a rigid number of texts
At first, the contractor should know the service, offer and available data. Only then can it be determined whether the most important is technical improvement, order in structure or the development of specific content. The same publication package does not have to match any company.
The offer may indicate the preliminary stages, but it should explain which elements will be clarified after analysis.
Ask for the result of each stage
Instead of the word “audit” itself, it is worth knowing whether you will receive a list of problems, their priorities and a proposal for repairs. With content, find out who collects knowledge, who writes, who checks the facts and who publishes.
Distinguish the preparation of the recommendation from its implementation. If an amendment is to be made by another company, the deadline also depends on its availability.
Save Dependencies
- Accesses needed for analysis and their scope.
- Materials requiring customer confirmation.
- Changes dependent on the programmer or administrator.
- A way to check the work done.
An example plan can start by arranging the most important part of the offer, and only later develop guides. This is an illustration of order, not a promise of effect in a certain number of days.
Set a time for joint evaluation
After the first period of work, it is worth comparing the scope with the problems and available observations. Some changes can be assessed immediately in terms of correctness, and their impact on visibility will have to be waited.
We write about the reception rules in SEO checkbookThe plan should leave room for the conclusions of the data, maintaining transparency of costs and responsibilities. It should not become a guarantee of a specific position within the set time limit.
