When changing the SEO team, it is worth retaining data, documentation and knowledge about previous activities. The new plan should start with a review of the status of the page, not with automatic erasing of the previous work.
Collect information on existing cooperation
Prepare a list of implementations, reports, scope of publication and open tasks. Major changes in offer and addresses are also important. The traffic chart itself will not explain what has been done and which actions need to be continued.
If the documentation is incomplete, please note this fact. Do not fill in your history with suppositions. The new contractor should know where the data is confirmed and where an additional review is needed.
Order Access to Tools
The company should retain control of the accounts and services needed for work. Set up access to the new team according to the scope, and order the previous permissions after the end of the duties. Do not treat the transfer of the common password as complete documentation.
Check who has access to CMS, analytical tools and search data. Also save the owners of integration if needed for measurement or publication.
Separate assessment from rapid changes
For example, a new team may propose a combination of similar articles. Before performing, it should learn about their subject, addresses and previous meanings. The difference in the preferred style alone does not justify removing useful content.
At the time of the transfer, agree:
- the date on which responsibility is terminated and started;
- tasks to be completed;
- known errors;
- how to approve major changes;
- reporting rules;
- the plan for the first review.
Keep a comparable starting point
Save the status of the service and definitions of existing reports. If the new contractor changes the measurement method, it should explain the differences. Do not compare numbers of different meanings as a simple result of changing the agency. Helpful are features of a useful audit and Organisation of SEO implementations.
