A good audit shows the problem, evidence and possible way of improving. The list of warnings from the tool itself does not explain what makes it difficult to use the site and where to start.
Ask for a description of the observation
The report should indicate the location of the problem and the conditions of its occurrence. The address, view or scenario allow you to return to the same case. The general sentence “the page is illegible” is not enough to plan the work.
It is worth distinguishing the observation from the hypothesis. A form error can be recreated, while its impact on the number of queries may require a separate analysis. The audit author should clearly indicate what he checked and what he proposes to verify.
Check the connection to the recipient’s task
The report should explain the consequences for the user or the access to content. Therefore, the owner of the site understands why an amendment is more important than a cosmetic change.
Example: on the phone, the error message is outside the visible part of the form. The proof is the description of the sample, and the recommendation is a clear indication of the field that needs to be improved. You do not need to immediately attribute to this problem a specific loss of sales without data.
Require useful recommendation
At each important position, there should be:
- the address or range of templates;
- the method of checking the problem;
- the justification for the priority;
- the proposed direction of improvement;
- dependencies and decisions needed;
- the condition for re-checking.
The direction indication does not mean imposing one implementation. The performer can choose a solution, but must know what effect it is to achieve and what it should not make worse.
Complete audit by talking about implementation
Ask to discuss the most important requests with those responsible for content and technology. Explain unclear deadlines, remove duplicates of tasks and assign owners. The report takes on value when it is possible to make and receive improvements. selection of the first subpages to work i Organisation of SEO implementations.
