SEO activities require collaboration of people who know the offer, editors and contractors of the site. A coherent plan helps translate observations into amendments that actually go to publication.
SEO does not end with a recommendation
Even a well-identified problem remains a problem until no one implements the solution. Determine who prepares the content, approves the information, changes the template and checks the result. In a small team it may be two people, but the division should be clear.
The owner of the offer brings knowledge about services and customers. The SEO specialist helps recognize the needs of the search and structure of the site. The designer and programmer care about how to provide information. None of these roles automatically replaces the others.
One task, one measurable range
For example, the article answers the question of choice of solution, but ends without further information. The task may include completing a specific missing fragment and adding a link to the right offer. It is necessary to determine who will confirm the description of the service and who will publish the change.
Do not turn every observation into a multi-month project. At the same time, distinguish between an amendment of a single content from a change to a common template that can affect multiple addresses. The latter requires wider control.
Take care of the joint line of work
The good list contains a problem, justification, addresses, responsibility and way of reception. The status “prepared” should mean something other than “published and verified”. This allows you to identify whether the delay is due to analysis, acceptance or implementation.
During the review, ask:
- which information needs confirmation by the company;
- what changes include important user paths;
- whether new content does not duplicate existing content;
- whether the previous links are still in operation;
- which can be assessed immediately and which requires observation.
Maintain knowledge after publication
Write the actions done and their dates. Conclusions from customer conversations may indicate further shortcomings, and changes in offer require adjustments of earlier materials. Positioning should not be based on constantly adding new texts without care of existing ones.
Look. Set priorities for SEO and organisation of the beginning of cooperation.
