Inspirations help to name the expected character of the site, but the finished layout of another company does not need to match your content. It is worth recognizing what works in the example and what problem solves.
Describe the reason for selecting an example
With the link to inspiration add a short explanation. You may like the way services compare, readable navigation, calm typography or presentation of photos. This information helps the designer understand the need without duplicating the whole solution.
Note the content of the example. A layout with three short names does not have to work with ten services and long descriptions. Differences in the material are more important than matching the color itself to the brand.
Check Effect Function
Animation can explain the process, show changes or make illustrations. If it only plays a decorative role, assess whether it does not interfere with reading and if it makes sense on the phone. An important message should also be available with limited movement.
For example, a scrolled presentation of the stages can prove itself in a short process description. With extensive documentation, the user will need direct access to the section and the possibility of quiet reading. The same effect is not the right answer for both cases.
Build your own rule list
From inspiration, choose features that can be combined with the identification and needs of the recipients. Save them with a simple language, for example: large readable headers, clear transitions to the offer, consistent buttons and no application of text to important parts of photos.
Prepare for discussion:
- a few examples with a description of the specific advantages;
- elements you do not want to repeat;
- actual content and visual materials;
- the tasks to be carried out by the recipient;
- limitations on the existing system and resources.
Evaluate the proposal as agreed
The new project should correspond to its own offer, not only to remind you of the inspiration chosen. During the review check whether hierarchy and interactions help you find the information you need. If the solution differs from the example, ask for a justification.
They're useful. mock-up tests and the principles of readability of the party.
