The downloadable document may complement the offer, but it should not be the only place explaining the service. Important information is also to be presented directly on a readable subpage.
Check what the user must download
The company from Warsaw may have a catalog, specification or presentation of the offer in the file. Look at which answers are available only after opening it. If you do not even know what the company does without downloading, the website needs to be completed.
Opening the document on your phone and finding the right page may be uncomfortable. A brief description of the service should allow you to assess its matching earlier.
Split the bases and documentation
The sub-page may explain the use, scope and method of contact, and the annex contains detailed parameters or material for further arrangements. Both forms should complement each other. It is not necessary to copy each table to every place without any reflection.
In the file, give a clear name and information about what is involved. The recipient should know why he opens it.
Set a common data source
- Indicate the person responsible for the description and document.
- Check the compatibility of names, scope and contact.
- Mark the version of the material, if relevant.
- Remove links to outdated files from the current offer.
Changing the document does not necessarily mean changing the address of the entire subpage. It is worth maintaining a stable place of presentation of the service and arranging access to its current materials.
Receive page without opening attachment
Check whether the person watching the offer for the first time can tell who the service is and what the next step is. Then assess whether the document really answers questions that require more detail.
We write about the organization of the file version in Download materials guide. Optimization of the service also includes convenient access to knowledge that already exists in the company, but remains hidden in hard-to-view attachments.
