A leaflet sent over the internet and a printed leaflet can use one project, but they require different preparations. It is worth ensuring readability, working links and appropriate end files.
Specify how the file is used
The company from Warsaw may need material for the meeting and the version to send after the conversation. On the Internet, the recipient often opens a file on the phone and in print watches it in a fixed size. One preview does not show both experiences.
So in the briefing, write down whether the material will be downloaded from the page, included for information, or prepared for production. This affects the size, layout and way of contact.
Make it easy for you to operate in digital format
Links to the offer and contact should be clickable and clearly described. If there is a code in the print leading to the page, it is worth adding a direct link in the digital version so that the recipient does not have to scan his own screen.
Check if the file opens quickly and retains clear text. There is no need to send very heavy production materials to a person who just wants to know the offer.
Prepare printing according to agreed requirements
- Confirm format and finish method.
- Pass the file appropriate to the selected printer.
- Check the contact details also after the final export.
- Differentiate file names for printing and for shipping.
The digital version should not be an accidental copy of the technical file with production markings. The recipient needs finished material rather than information for the print artist.
Control compatibility of subsequent versions
Changing your phone, offer or address requires updating both variants. It is worth storing the common source material and saving the approval date. The old attachment in circulation may contain other data than the current page.
We write about ordering files available on the website in manual for document revisionsA coherent design can operate in several channels if each variant is consciously prepared for its application.
