The logo of the company often appears together with the characters of partners, producers or organizers of the event. This arrangement requires a clear relationship and respect for the rules of use of each mark.
Explain who performs what role
On the poster, event page or offer several characters may mean organizer, partner, contractor and patron. The setting of logotypes in one row does not explain these dependencies. It is worth naming them, especially when the recipient is to decide who he contacts.
The company operating in Warsaw can use this arrangement both in the materials of the local event and on the website. In both cases, it is necessary to maintain compliance with actual cooperation. The presence of the sign should not suggest a relationship that has not been confirmed.
Collect the right files and guidelines
Before preparing the project, ask for approved versions of logotypes. Do not download random graphics from search results if the partner can share the current file and application rules. Different characters may have different background, minimum size and free space requirements.
- Keep the proportions of each sign.
- Don't remake the logo without an agreed variant.
- Compare optical size, not just file height.
- Include long names and vertical characters.
Prepare the layout for a small screen
A readable row on a wide page can turn on your phone into a collection of thumbnails. It is better to anticipate wrapping, separate groups or a quiet list than automatically reducing all characters. Names and roles should remain readable.
Keep your partner list with the material
When the cooperation or event is complete, check whether the characters should still be in the current offer. The archival material can document an old project, but should have a proper time context. The rules of your own character are described in the guide about logo filesA well arranged set of logotypes helps identify project participants without mixing their responsibility and without weakening the readability of the main brand.
