The social profile and website should help the recipient to recognize the same company. It is worth taking care of consistent data, readable links and meaningful distribution of information between channels.
Set a place for constant information
The profile can serve current communication, and the site organizes the offer, contact and materials to which the recipient returns later. You do not need to copy the whole service to every post. It is worth knowing where the current answer to a specific question is.
Before creating a Facebook page, prepare the official name, business description, mark and contact details. They should correspond to what the company publishes on its own website.
Lead to the right place
The post on the selected service should address its description if such a description exists. The sending always to the home page shifts to the recipient the task of re-searching the information. Also check that the target page is convenient on the phone.
Do not add links only to increase their number. Each should correspond to the action announced in the material.
Check the visibility after the pass
- Keep your name and company identification consistent.
- Use compatible service names.
- Compare your phone, address and hours of contact.
- Remove links to outdated campaigns or events.
The recipient should not wonder if he went to another organization after clicking. It helps the common language of communication and clearly indicates the target topic of the subpage.
Plan updates in both places
Changing the number, moving or ending the offer requires a review of several channels. It is worth keeping a short list of places where the basic data is present. Thus, the amendment on the page does not leave the former contact in the profile.
We write about preparing the first materials in manual to start communication on Facebook. The social presence should be based on the needs of the company and the recipients, not on the assumption that each channel is mandatory.
