The mobile directory must show the user's place and allow you to conveniently return to the view. Menu, categories and product list should work together, also with a deeper structure.
Reduce the need to remember the road
The person browsing the store should know what category it has opened and where it can go further. With the extended structure, the photographs of the products themselves do not give sufficient context. Show the section name and readable path to the parent category.
Do not move the entire desktop menu to a narrow column without re-evaluation. Short labels, recognisable levels and the possibility of withdrawing the last selection are important on the phone.
Separate category from list control
Sorting, filters and subcategories perform other functions. Their names and location should help distinguish them. If an active filter reduces the list, the client must see this condition and be able to undo it.
For example, after entering the category of footwear, the recipient chooses the size and then opens the product. Upon return, he should not lose the entire context without explanation and start searching from the main page.
Check the way round.
When receiving, go from the menu to the product and back. Also use system undoing in the browser. Check whether the behavior is predictable and if the customer recognizes the current list.
The list of tests may include:
- opening the main category;
- descent into the subcategory;
- change sorting;
- selecting and removing the filter;
- return from the product;
- opening a direct category address.
Select names for the assortment
Categories should reflect the choice, not only internal storage names. A store in Warsaw that also serves customers from outside the city should maintain an understandable structure regardless of the delivery points. Do not mix product division with logistics information if it does not help to purchase. See directory filters, search engine i a structure supporting SEO.
