Refreshing the logotype can improve readability and usability without changing the entire identity. First, it is worth determining which elements are recognisable and which make it difficult.
Name Reason for Refreshing
Is the character difficult to read on a small scale, has problematic proportions, or stopped responding to the current name? A specific reason helps determine the range. The time itself does not mean that all elements need to be changed.
The company from Warsaw may use a logotype in the label, documents, pages and materials of partners. Collect these applications before the project. The change must also be assessed for later file and media exchanges.
Show elements to preserve
Traceability can be due to a characteristic shape, name writing or color relationship. Determine what is to remain the reference point. However, do not assume that every random detail of the old file is an important part of the brand.
For example, correction of intervals and simplification of a small detail can improve a small variant of the character. If the problem is the wrong hierarchy of the name, the change of the shade itself will not solve the cause.
Compare on the same materials
A set of old and new versions in the same size and context. An effective presentation of only one concept makes it difficult to compare fairly. Check both similarity and improvement of specific features.
Rate:
- name reading;
- small uses;
- bright and dark background;
- one-colour version;
- the relation of the symbol and text;
- co-existence with older materials during the change period.
Schedule an orderly exchange
After approval, prepare a package of files and a list of update places. Please note that the old materials do not accidentally return to production. If the exchange is staged, set which contact points are most important. Read more about such activities in planning to change identification and Tests for small logo variants.
