The hotel website should combine the atmosphere of the venue with the specific information needed for booking. Photos attract attention, but the decision requires a comparison of rooms, conditions and available facilities.
Design for different reasons of arrival
Guests travelling on business, family and organizer of the meeting can look for other information. You don’t need to create three separate sites at once. Just take care of clear paths and data that allow you to assess whether the object corresponds to a particular need.
Before designing, collect questions repeated at the reception. Directions, parking, meals, room equipment or living conditions with the animal are specific topics to describe. Please publish only information confirmed by the object; the general term “full comfort” will not replace details.
Peace should be compared
Show room cards according to the common structure. The recipient should recognize the layout of beds, the number of seats, equipment and differences between variants. Sign the pictures according to the real room or category that they show. An effective photograph of another standard may create an inappropriate expectation.
For example, a family checking the possibility of an extra bed needs information about the conditions of its availability, not just pictures of a large interior. If this requires confirmation by reception, show a convenient way to ask questions.
Reservation must not change the importance of the offer
If the button leads to an external booking engine, check the continuity of the entire path. The selected category, dates and conditions should be understandable to the guest also after the pass. The scope of the transmitted data depends on the possibility and configuration of a specific tool.
Prepare scripts to receive:
- choice of stay on the phone;
- no room available on the selected date;
- return from booking to information about the facility;
- a request for an individual agreement;
- to find the current conditions before confirmation.
Who updates seasonal information
Set responsibility for packages, events, hours and organizational messages. The site may still show the old package, even though the booking calendar is working correctly. In the panel, it is worth predicting the date of publication and a simple overview of content requiring control.
Read about the editing method in the guidebook website design with CMS, and subsequent changes in material scope of site care.
