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What's the difference between positioning and AdWords?

Visibility based on content and efficient service

The starting point is to check indexing, addresses, information structure and content that responds to customer questions. We adjust the scope of activities to the state of the site and priorities of the company.

Plan, measurement and subsequent changes

The results are assessed on the basis of data, including queries and clicks in Search Console and queries from customers. It is not possible to guarantee a specific position or time limit for the result.

What should be determined before cooperation?

Agree the scope of the work, the way in which the accounts are reported, access to accounts and the principles of termination of cooperation. The cost and schedule require an assessment of a specific page.

Positioning, this is an action taken to increase page position in natural search results.

AdWords, is a advertising system created by Google, the purpose of which is to display ads in the form of links sponsored from the side of natural search results. Additionally, advertisements can be displayed at the top, above natural search results.

Meet the current positioning range