Visibility based on content and efficient service
The starting point is to check indexing, addresses, information structure and content that responds to customer questions. We adjust the scope of activities to the state of the site and priorities of the company.
Plan, measurement and subsequent changes
The results are assessed on the basis of data, including queries and clicks in Search Console and queries from customers. It is not possible to guarantee a specific position or time limit for the result.
What should be determined before cooperation?
Agree the scope of the work, the way in which the accounts are reported, access to accounts and the principles of termination of cooperation. The cost and schedule require an assessment of a specific page.
The price of the positioning contract is mainly affected by the following factors:
1. Difficulty of the positioned phrase.
The more competitive the phrase is, the more difficult the effects are to achieve, and hence the cost of reaching a position is higher. The competitiveness of a given phrase determines taking into account the following factors:
- The number of results returned by the search engine after entering a positioned phrase (key word) - the more difficult the phrase is the more pages devoted to a given subject. We look, so the more results returned by the search engine, the greater the number of them are, the higher the stake on the positioned keyword.
- The number of sites placed after a specific phrase – in addition to taking into account the number of results returned by the search engine, account is taken of the number of sites that are actually positioned under this or similar phrase. There may be cases where the number of results is relatively small, but there is already a large group of sites that have been positioning after a given phrase for a long time and in this case it will be more difficult to achieve 1-10 positions than the number of results that could indicate.
2. Destination location.
The cost of positioning is affected by a kind of web search engine. Among Polish search engines, the most expensive is the cost of positioning in Google, later in Oneta, Wp and later in me popular search engines.
The cost of positioning in foreign search engines is also appropriately higher. The most popular foreign search engines selected by customers are Google.com, Google.de, Google.es, Google.ru, Google.co.uk.
3. Structure of the construction of the customer's website.
Another factor affecting the cost of positioning is the construction of the customer's website. This is an important factor because the cost of positioning also consists of optimization of the website. The more work and time it takes to rebuild and optimize the site, the more expensive is the cost of positioning.
4. Previous customer page history.
The price of positioning is also taken into account in the history of the site. It is necessary to examine whether the site has been previously positioned and with what effect, whether it is currently not subject to one of the penalties imposed by the search engine, and how long ago it has been indexed by the search engine.