Positioning includes work on page visibility for relevant queries. However, a single check on your phone does not show the entire image of the company's presence in the search engine.
The same query entry does not mean an identical context
Google indicates that results may vary, among other things, due to search time, location, context and personalization. Not every difference is due to the change of the website itself. Explains this Google's assistance on the various results.
When two people see another comparison, it is worth comparing the conditions of the check first. The drop itself without information about the question and time can lead to incorrect conclusions.
Separate observation from evaluation of the entire work
One entry for one password does not answer the question whether the page becomes more useful and visible to the relevant recipients. The service may appear for many questions related to the offer, and users can find different subpages.
It is worth analyzing groups of topics and target pages. This helps distinguish between the problem of a single material and a wider change in the service.
Determine how the data are compared
- Save surveyed queries and periods.
- Distinguish devices and markets when they matter.
- Check which address appears in the results.
- Evaluate the change along with the quality of input and contacts.
Do not try to explain every short hesitation with a new amendment in the text. First, check whether the observation repeats and if it is accompanied by other signals.
Use the report to decide
A good summary indicates what is known, what needs to be checked and what action results from the data. It should not be limited to a green arrow table. We write about reading such lists in position reporting guide.
Positioning is a process of working on the service, not promising an identical screen of results for each person. A reliable evaluation requires context and consistent comparison.
