The company's website should facilitate the evaluation of the offer and contact with the right person. Reliability builds verifiable information, a clear range of work and consistent materials, not just quality assurances.
Answer questions before talking
The visitor wants to determine whether he went to a company dealing with his problem. Explain to whom you help, what the service concerns and how the cooperation begins. Do not make the recipient guess the scope based on the password on the first screen.
In the company's description, separate information relevant to the decision from the history which may be interesting only later. The way in which we implement and the responsibility for contact should be easier to find than a long chronology of the company's development.
Show what you can document
The implementation, process description, product fragment or well explained example help to understand the offer. Each material should have the right context. A screenshot without description does not tell what task was done or what the company was responsible for.
If you are just starting, you do not need to replace the missing portfolio with general superlatives. You can show a demonstration of your own solution and clearly call it an example. Do not present a concept project as a customer order or examples of numbers as results achieved.
Example of implementation description
Instead of a “modern website for a demanding customer” describe the problem: the offer was distributed between documents, so it was organized into specific departments and prepared a common way of editing. Show your own range of works and elements that you can see. If you do not have data about the business result, do not write it on the basis of the change in appearance.
Only publish customer materials after agreeing to use them. This also applies to team photos, trademarks and correspondence fragments.
Contact is part of the presentation
- Enter the right contact channels and current data.
- Explain what information will help in the first answer.
- Check that the form does not require unnecessary details.
- Show clear confirmation after sending a message.
- Find out who responds to queries from the site.
View the page with the eyes of a person who did not participate in the project. If he still does not know what the company is doing and how to ask for cooperation, a correction of the content or layout is needed.
Look. content preparation process i design of contact forms.
