When changing the page you need to take care of places that customers already use. Numbers, boxes, forms and old links should lead to proper handling also after starting a new version.
Write down all the roads leading to the company
The client can visit the website from advertising, business cards, e-mails or saved link. Before exchanging the site, collect addresses and contact details used in these places. Do not limit yourself to the number shown in the header of the current page.
The company serving Warsaw may have different channels for the office, department of commerce and technical applications. Check whether the recipient understands this division and whether the messages are reaching the people responsible for the response.
Keep action in transition
The new appearance of the form should not accidentally change its recipient. If you change the box or the way you use it, agree separately. Also, determine what will happen to the notifications sent just before starting the new version.
- Check the numbers in the phone buttons, not only in the visible text.
- Verify the addresses of the recipients of forms and automatic replies.
- Keep or reroute important old contact subpages.
- Look at links in ads and message signatures.
Not every channel needs to be changed together with the website's design. Reducing unnecessary changes makes it easier for the recipients to be guided.
Execute Test From Start to End
Send a marked test report and check its reception and response. Open the form on your phone, correct the wrong box and see the message after sending. Do not consider displaying the confirmation itself as proof of the message.
Watch the first days after the change
The contact person should know when the new version has been launched and where to report problems. If suddenly no queries are available, check the operation of the channels before drawing requests for interest in the offer. Technical address issues develop material about redesigning and maintaining visibilityA good change of page allows the client to continue the conversation without wondering if he went to the same company.
