The industry website should be precise and understandable to a person who is just getting to know the subject. Helps explain concepts in the right place, without turning the whole offer into a dictionary.
Recognize the knowledge of the recipient
The specialist and the person ordering the service for the first time may use different names of the same problem. The website design should take into account this distance. Collect questions from the conversations and check which terms require clarification and which are actually common in the target group.
However, do not simplify the name in a way that changes the meaning. With a difficult service, it is better to keep the right time and add a short explanation.
Explain in the context of the decision
The definition is particularly helpful when the user needs it to compare options or to choose action. You do not need to interrupt each sentence with a long addendum. You can develop the concept with first use and put further details in a separate guide.
For example, a description of integration should explain what information will be provided and what will make it easier for the company. The name of the solution itself does not show its application.
Take care of how to open an explanation
- Important information should also be available on the phone.
- The explanation must not depend solely on invading a mouse.
- The link should announce the definition.
- Back to the offer should remain simple.
Do not hide the key terms of the service in a small smoke. The supporting material should support the main content, rather than replace it with important parts.
Check that the recipient understands the result
Ask someone outside the company to explain in their own words what he will receive after ordering the service. If he repeats the terms but does not understand the scope, the text requires further work.
We write about collecting customer language in guide to recognition of intentions and questionsThe good side allows you to enter a specialized topic without giving up precision and without testing the reader's knowledge.
