A modern description of Allegro needs to be prepared within the capabilities and principles of the platform. Instead of planning any old website template, it is worth arranging product information, photos and the way in which data is entered.
Start with current platform capabilities
Allegro defines the rules for title, description and placement of information in individual parts of the offer. A specific subset of formatting is supported on import, not any code of the entire page. description rules and HTML import error information.
Therefore, the order of the “Allegro template” should explain the expected result precisely. It may concern the structure of descriptions, the preparation of images or data for import. Do not promise to freely transfer the appearance of the store to the platform offer card.
Sort information before formatting
Collect the product name, variant, parameters, package content and details. Determine which data goes to the appropriate fields and which require clarification in the description. Avoid conflicting information between the title, parameters and pictures.
For example, a set of accessories should have a clearly described content. A photograph of additional items used exclusively for presentation must not leave any doubt as to what the buyer will receive. This is a problem of content that the decorative background will not solve.
Prepare a pattern for similar products
The design should indicate the order of issues and how the data is recorded, do not copy one description without checking differences. The company selling from Warsaw can use the same organization of materials regardless of the location of the recipient.
Before publication check:
- compliance of the variant and parameters;
- readability of photo descriptions;
- removal of residues from another product;
- the current requirements of the categories;
- correctness of import and preview of the offer;
- compliance of the links with the principles of the platform.
Do not move the shop advertisement to the product description
Allegro separately regulates the links leading beyond the platform. Use official link rules, instead of assuming that any corporate address can be placed in the content.
With a larger directory, start with a sample of products and confirm the method of development. You will read about the cleaning of data in store catalog design, about the pictures in preparation of materials for the website.
