The information website, directory, shop and portal support different needs. The choice is worth starting with what the recipient is supposed to do, and only later determine the structure and functions.
Information page explains the offer
It can present services, realizations and way of cooperation. Its main task is to prepare the recipient for contact. It does not have to support payments or user accounts just because the company sells its services.
For example, a complex order requiring discussion and individual valuation may need a well-developed offer and form. Adding a basket without a defined product will not solve the sales process.
Catalog and store have other functional obligations
The catalogue helps to find and compare items. The store also allows you to pass through the agreed order process. This means you need to support data, status and connections to the facilities. The "buy" button itself does not create a complete e-commerce.
Consider whether the offer has permanent variants and conditions, or whether it needs to be clarified by the team. Depending on this, the choice between buying, asking for a product and consulting depends on it.
Portal or app organizes more tasks
If the user publishes material, manages cases or cooperates with other people, roles, accounts and specific processes may be needed. Such a range has to be described separately. It is not just a larger number of normal subpages.
Before the decision, answer:
- who will use the service;
- what information must be found;
- what activities he performs on his own;
- what data is introduced and who is serving it;
- how often the content changes;
- which should work in the first version.
Solutions may be complementary
The company may have a public offer side and a separate client panel, and the catalog will gradually develop into a store. It is important that the boundaries are understandable and the user knows where he is going.
Do not choose the most extensive type of service in stock. Start with a full, useful task and plan your development. range of small business site, store support and web application design.
