The customer of the local company wants to know the offer and the rules of service quickly. Check out what information to put on the site to facilitate the first call or visit.
Show who and what you help
The website of the company operating in Warsaw should clearly define the scope of the offer. The header itself with the name of the city does not explain whether you serve individual customers, companies or a selected industry group. A brief specification of the recipient helps the user to assess whether it has come to the right place.
Then describe the most important services with a clear language without knowing the company's internal names. If packages have trade names, add next to their task and basic range. The user should not need a phone call just to decipher the menu.
Explain rules of operation and availability
Think about what the customer needs before contacting you. This may be information about the possibility of meeting, prior appointment of a date or remote work. When the company comes to the customer, show the actual area of service and the way conditions are determined. Do not suggest the existence of an office at an address that performs another function.
It is worth to separate the operating hours of the company from the delivery dates of the service. An active office does not mean an automatic free time. Clear messages allow you to submit a proper request without creating expectations that the service cannot meet.
Example: a company accepting scheduled meetings
In this case, next to the address you will need information about how to book a meeting and the contact person. The map helps you find a place, but does not replace the explanation that the visit must be confirmed in advance. If entry is difficult to find, add a real description or photo.
The most important data on your phone should be easy to read and use. Test your phone number, access directions and form. After clicking, the user should receive an action according to the signature of the item.
How to distribute content in the website?
- On the main page show specialization and the most important routes to offer.
- In the service description explain the scope, conditions and materials needed.
- In contact, place up-to-date data as well as rules for visiting or remote handling.
- In the guidebooks, answer questions that require a broader explanation.
Look all the way to a person who meets your brand for the first time. Note the information repeated in different places: they should remain compatible. You will read about the content setting of a small service in the text website for small business, and about the preparation of the contact — in the guide Designing forms.
