The change of registered office requires organizing information in the website and contact channels. It is worth separating the change of the company address from the change of Internet addresses, so as not to complicate both processes simultaneously.
Collect places with old data
The address can appear on the contact page, in the footer, documents, travel descriptions and older materials. Before moving it is worth drawing up a list of these places. This facilitates simultaneous correction and reduces discrepancies.
Not every historical reference needs to be deleted. An account of the past event may remain archived, but the current offer should clearly indicate the current contact method.
Explain the change to recipients
If you have visited your previous office in Warsaw, a short move message can be helpful. Please specify the date, new place and practical tips. Check your phone number and point on the map instead of limiting the amendment to one line of text.
It is also worth explaining whether the service area has changed. The new premises do not have to mean a different range of services.
Do not change page addresses without needing to
Moving does not in itself require all URLs to be rebuilt. A stable contact subpage may simply contain new information. If migration of the service is also planned, it should have a separate list of old and target addresses.
- Keep the links transmitted to customers.
- Check the data in the public company profiles.
- Update the materials to the office.
- Set when to stop displaying the change message.
Check consistency after publication
Go to the path of the person who wants to arrive: search result, page, map and input information. If the service receives repeated questions, they may indicate a place to be specified.
We write about the behavior of addresses during major changes in website migration guideOrdered move makes it easier for customers to reach the company and maintain continuity of information in the service.
