The title of the document, the main heading and the short description have different places of application. They should jointly explain the subject of a specific sub-page and correspond to its actual content.
Distinguishing fields in panel
The title of the document can be found in the item title, and the main header is visible in the content of the page. Meta description is a short description of the document. The field names in CMS may be different, so check where each entered value hits.
Do not assume that changing one field automatically updates the others. Ask to show the action on the prepared page and write a simple instructions for the editor.
Write a title to distinguish the page
The recipient should recognize the subject without opening several similar results. Google recommends descriptive, concise titles, and the visible title of the result can create from different information on the site. search title documentation.
For example, an article about preparing data for the import of a store should not be called only "E-commerce". A specific definition of the scope helps distinguish it from a guide on basket or delivery. There is no need to repeat the same phrase several times.
Prepare a content-compatible description
A short description should announce what the reader will find after entering. Do not enter information about the price, date or result that the page does not confirm. Google may use meta description, but a fragment of the result often arises from the content of the document itself and depends on the question. Rules for the creation of descriptions.
Do not view the CMS preview as a guarantee of identical look in the search engine.
Check the set on the update
When changing the text more, check:
- the title of the document;
- the main heading;
- a brief description;
- the name in the list of articles;
- the conformity of the address and of the links;
- the announcement visible in the related materials.
Change these items coherently, without accidentally creating a new address for title correction. In a broader review it will help SEO optimization checklist.
