Advertising on the website, in print and in short video material can be of a different form. However, it should lead to the same clearly described offer and the current way of contact.
Save Common Campaign Point
Start with the subject, audience and actions you want to make easier. These three elements should remain recognizable in each material. Otherwise, the team creates attractive advertisements that tell several unrelated stories.
Not every medium will contain all the details. Set up a short version of the message and a place where the recipient can know the full range. Abbreviation should not change the meaning of the offer or ignore the information without which the promise becomes misleading.
Match form, maintain meaning
For example, the poster can be directed to the page describing the event, and a short video shows its theme. Both materials should use the same name, term and recording path. They do not need to contain an identical graphic layout.
In print, check the readability from the right distance, in the digital material — the context of clicks, and in the film — the understanding without sound. The evaluation should result from the actual way of reception.
Prepare a common list of publications
Save where the materials will hit and who updates them. In each version, indicate the start date, end date and the destination address. Thus, the change of offer does not end with the improvement of the website itself.
When checking, compare:
- the name and scope of the service promoted;
- the dates or other terms of the shares;
- up-to-date contact details;
- the compatibility of the destination;
- a version of the graphics and text;
- the person responsible for withdrawing the material.
Evaluate the responses of the recipients
Collect questions that arise after contact with advertising. If people regularly understand the offer differently, you need to improve the message even when the material is of interest. A good campaign helps you start the right conversation. multimedia advertising i follow-up of the communication on the target page.
