Lack of contacts does not always mean the need for immediate exchange of appearances. First it is worth checking the way from the entry to the offer, the understanding of information and the technical operation of contact.
Determine where action is lacking
Do the relevant recipients go to the website, do they find the service and do they have a reason to ask for cooperation? These are different questions. The visit counter itself will not show why the company does not receive the expected applications.
Also check if the messages actually reach the team. A delivery error or missed box may look like a lack of interest even though the user has tried to contact you.
Read the offer without team knowledge
The person visiting the website does not know the abbreviations and internal names for the first time. She should understand what the company is doing, for whom and what is the next step. Explain the actual scope of service and forms of cooperation for the activity from Warsaw, instead of leaving the recipient with guesswork.
For example, the service described only as "complementary solutions" may not answer the question of whether the company is dealing with a specific problem.
Go to contact on different devices
Make a test with your phone and computer. Check the data, field labels, errors and confirmation. See if the button is not obscured and if the form does not require information that the customer cannot yet provide.
Checklist:
- moving from an important sub-page to contact;
- the operation of the message number and address;
- the correctness of sending the form;
- the submission of the notification to the competent person;
- compliance of the website’s communication with the promoted offer;
- the method of further reply to the client.
Only then determine the extent of the changes
If the problem concerns several content or one function, you can start with specific amendments. If the difficulties arise from the whole structure or the old system, you may need a broader project. The decision should result from recognition, not just from disappointment with the result.
After implementation, observe the same path and quality of queries. See website supporting the trade conversation and Designing forms.
