A leaflet of the event should clearly show the subject, the deadline, place and way of participation. Well arranged content allows you to make a decision quickly, and details can be provided on the related website.
Find out what the recipient should know right away
When the event is announced in Krakow, it is important to recognize the subject and who the meeting was prepared for. The name of the organizer may be important, but should not replace the explanation of what the event is about. The recipient does not need to know all the names used by the team.
Save the date, time, place and manner of participation in the approved form. If registration is needed or the number of seats is limited, the information should be readable before the decision is made. Do not add apparent time pressure only for the advertising effect.
Select a program range appropriate to the format
A small leaflet will not fit complete biography leading and detailed schedule. Select items to determine whether participation is interesting, and transfer other information to the page. Do not solve the lack of space by permanently reducing the font.
- The subject and the benefit of participation should be easy to identify.
- The time and place require a clear hierarchy.
- A link or QR code should lead to the right event.
- The organiser's data must provide an explanation.
Prepare content for the possibility of change
Printed material cannot be updated like the pages. Therefore, details need to be confirmed before production, and the link should lead to a place maintained by the organizer. If the deadline changes, the destination page should explain the situation also to those using the older leaflet.
Check the real size sample
Assess address readability, date and participation conditions. Test the QR code on the printout, taking into account the selected material. Also check if the site works comfortably on your phone. Related guide o communication events on Facebook helps maintain the compatibility between the channels. A good leaflet gives enough information to take the next step and at the same time fails to pretend to be a full guide after the event.
