The menu should help the recipient to recognize where he will find the answer. Clear names, predictable behavior and consistent links are more important than a large number of effects in the drop-down panel.
Call the sections the language of the recipient
The internal names of teams or products may be incomprehensible to the new customer. Check if the menu label explains the content without additional comment. Shortness helps, but should not take the meaning.
If two items lead to similar content, consider changing the split. “Offer” and “solutions” do not automatically form different categories. The recipient should know why he chooses one of them.
Maintain context after transition
After opening the subpage, the user needs an orientation: in which section he is and how to return to a wider range. It helps to navigate coherently, track of the page or link to the list. Do not make a person rely solely on the memory of the previous screen.
For example, someone who watches the implementation should be able to return to the portfolio or move on to the related service. These activities have different meanings, so they should not be marked with the same general “more”.
Separate menu from main action
Navigation provides a structure, and the contact button leads to the selected task. Both elements can be visible but should not compete with any information on the site. The distinction should be justified for the purpose of the site.
When checking, go:
- opening and closing the mobile menu;
- selection of nested department;
- keyboard support;
- identification of the current subpage;
- return from detailed content;
- link action with enlarged text.
Test names on specific questions
Ask a person who does not know the site to find the scope of the service or information about cooperation. Watch its first choice and place of hesitation. If the label regularly directs to the wrong place, check the name and structure instead of adding another animation.
The navigation needs to be updated with the offer. mock-up testing and UX and company page paths.
