Trust builds information that can be recognized and checked. The team’s description, implementations and cooperation markings should be specific, up-to-date and consistent with actual activity.
Show me who's behind the offer.
The recipient should be able to determine with which company he is talking and what scope he is working with. The general description of the “experts team” does not replace information about roles, responsibilities and way of contact. However, it is not necessary to disclose data that is not required for publication.
In the case of a company from Warsaw, local data should describe the real situation. A correspondence address, meeting place and service area do not always mean the same. It is worth presenting them without suggesting additional offices or teams.
Confirm Signs and References
The customer logo, reward or certificate may be relevant if you know what they are. Give the right context and do not suggest a broader relationship than the actual one. An old distinction can document history, but it should not automatically look like the current status.
- Check the possibility to publish names and characters.
- Describe your own scope of work during the implementation.
- Give opinions according to their source and meaning.
- Don't add numbers or results without confirmation.
Facilitate evaluation instead of multiplying declarations
A description of the process, examples of materials and answers to specific questions help the recipient understand the way in which they cooperate. They do not need to include a promise of the best outcome. It is also worth explaining the limitations and information needed to assess the project.
Browse content with offer
Change of team, scope or way of working should be reflected on the page. Also check the footer, forms and older download presentations. We write about a reliable portfolio in the material how to describe implementationsA professional site does not need an excess of superlatives if it gives the recipient a clear basis to assess with whom and under what conditions it can cooperate.
