Optimization of the site should include real obstacles to the use of the website. It is worth combining a technical review with control of content and paths that lead to the offer.
Check the page under the conditions of the recipient
The site can work smoothly on the contractor's computer, and make it difficult on the phone or with a weaker connection. Open the most important subpages and note the waiting moments, the displacement of the layout, and the elements that obscure the content. Technical measurement should be supplemented by a real test of use.
Do not assume that every fault requires the entire service to be rebuilt. First, recognize whether the problem concerns one image, external service, template or information organization.
The image should match the place
Large files used in small cards can increase the amount of data without any apparent benefit. The preparation of the graphics includes appropriate dimensions, format and way of loading. At the same time, it is not worth unduly damaging the quality of the material that is relevant for product assessment or implementation.
For example, the gallery of projects should give you a clear preview and the possibility to view the details. It does not need to immediately load all files in the highest available resolution. The solution needs to be checked in the target layout.
The obstacle may lie in the content
The quick website will not help if the recipient does not understand the names of the departments or finds no conditions for cooperation. For the company that serves customers from Warsaw, it is also worth checking the description of the location, form of meetings and availability of the service. The information should correspond to actual activity.
Go to some basic tasks:
- finding the right service from the menu;
- comparison of ranges without reversing between multiple screens;
- opening a document or gallery on the phone;
- making contact and receiving confirmation;
- reading content without blocking its animation.
Receipt by problem
After the amendment, repeat the same scenario and compare the terms. Write down what has changed and whether there are difficulties in other views. The result of the tool is helpful information, it does not replace checking the complete site.
The theme develops Speed and Core Web Vitals and SEO optimization priorities.
