Interactive illustration, unusual navigation or user-responsive movement can give the site a character. First, it is worth checking whether the idea helps to understand the offer and works outside the show on the big screen.
Give the idea a specific role
Start with a sentence describing the benefit to the recipient. An interactive scheme can explain the stages of the service and compare two views to show the difference between the solutions. If the effect does not help you understand anything, its role is decorative and should remain discreet.
There is no need to introduce a new behavior in each section. One refined element can become a reconnaissance mark of the site, while the remaining navigation will maintain a familiar, comfortable form.
Build a small prototype with real content
Select one piece of the page and place the actual text in it. Too short a substitute header or a perfectly selected illustration can hide problems that come out only when published.
- See if the recipient understands what you can press.
- Assess whether the content is available before performing an interaction.
- See how the effect works when you touch and use the keyboard.
- Prepare a calmer variant for people limiting animations.
In the case of an illustration reacting to the motion of the indicator, check the version without such an indicator. The phone should not lose information just because it does not offer the same way of control.
Watch the task, not the delight of the effect
Ask a few people to perform a specific activity: finding a service range, comparing options or moving to contact. Note the stops and misinterpretations. Comment that animation is interesting, it does not yet determine whether it facilitates the use of the website.
Just develop what's come true.
When you try to decide whether the effect remains, it requires simplification or better to limit it to decoration. Also determine how it will work with the next content added by the editor. We write about the practical role of the movement in the material about microanimations on the siteCreativity gives the best result when a clear idea does not take the recipient the freedom to read and choose a further step.
