The offer page should explain what the customer will receive and how to start cooperation. See how to combine the scope of the service, the questions of the audience and the readable structure of the content.
Start with one decision from the recipient
The positioning of the offer requires clarification of what a specific subpage is about. Do you present one service, a package of several activities or a general category? If the title promises to design the store and the content mainly talks about business cards and server handling, the reader receives conflicting information.
Write one sentence specifying the task of the website: “Helps the store owner to determine whether we can take over its modernization”. Then evaluate each passage for this decision. Information about other services can be connected by links, without expanding the offer by the entire company directory.
Set Answers in the Right Order
First, name the problem and scope of the solution. Next, describe for whom the service is, which includes cooperation and what materials the customer should prepare. Then add details of the process, answers to doubts and how the contact is made.
The headers should describe the contents of the section. “What includes shop modernization?” gives more information than “Comprehensive solutions”. If the price depends on the analysis, explain what factors are assessed. The phrase “individual evaluation” itself does not help to understand why two similar realizations may have different scopes.
Example: Hotel website design offer
Instead of the general paragraph about modern sites, it is worth describing the presentation of rooms, the rules for forwarding reservations and the responsibility for the availability of the property. If the facility uses an external reservation system, the reader should know whether the work includes integration, tool placement or normal transition to another site.
An example does not require an increase in sales promise. The value creates a clear description of what will be prepared and how the user will benefit from it. Evidence in the form of implementation or opinions only add only if it concerns real projects and you have the right to publish them.
How to avoid competition between your own subpages?
Write down the existing addresses describing a similar offer and assign a separate question to each individual. One page may present the scope of the service, the second valuation, and the third preparation of the materials. If the texts respond to the same need, first order their roles. Change the addresses and redirects plan separately, after assessing the value of the individual materials.
Audit before publication
- The title, main heading and introduction relate to the same service.
- The scope also covers the essential limitations and obligations of the client.
- The contact link leads to the appropriate form or data.
- The text explains concepts that may be unknown to the recipients.
Further steps describe rules for writing content on a corporate website and SEO optimization of subpages.
