An illustration can facilitate understanding of the service if it shows a significant difference or course of work. It is worth choosing it for a message instead of treating it as filling a free space.
Select the question to which the graphics answer
The recipient may not know what the implementation looks like, which includes the service or what the two variants differ. The image should help solve this uncertainty. A photo of an effective office does not always explain the way cooperation works.
Start with a short sentence describing the purpose of the graphics. If they are difficult to formulate, perhaps the illustration does not have a clear task yet.
Fit form to type of information
The order of actions can be shown in a simple diagram. The scope of the service can be explained by the signed illustration, and the differences between variants - a clear statement. Not every content requires a photo and not everyone will benefit from an extended infographic.
In comparisons, keep fair terms. Do not create an apparent “before and after” effect by changing the scale, lighting or omission of important information. An illustration should be marked as an example.
Simplify without distortion
- Remove details unrelated to the main question.
- Add short signatures where the image is ambiguous.
- Keep the logical direction of reading.
- Do not replace important conditions with an icon alone.
If you need a long instruction to explain the graphics, you should re-check the idea. The leaflet is intended to help you understand quickly and not require the symbol system to be decoded.
Check reception without hints
Show the project to a person who does not know the service and ask you to describe what results from it. Note the wrong conclusions, not only the aesthetics assessment. Then check the readability of the signatures in the actual size of the print.
About the organization of text next to graphics we write in guide to the contents on the leaflet. A well selected image works with the description and leads to one understandable message.
