AdWords is a long-standing Google Ads name. If you return to ads after a break, check not only the name of the panel, but also the currentity of offers, addresses, accesses and way of measuring effects.
Which means a long-standing name.
Google AdWords changed its name to Google Ads on July 24, 2018. Google information about the change of brandOlder documents and conversations can continue to use the previous term, so it is worth arranging a naming in terms of cooperation.
Rename yourself does not mean that you need to create everything all over again. Before you decide, check your existing account, history of activities and who has access to them.
Do not resume your campaign without reviewing your offer
Old advertising can lead to a deleted subpage, outdated product or form that works differently than before. Verify the messages together with the owner of the offer. Promotion terms should not be played automatically from the archived version.
For example, the consultation campaign could refer to the previous scope of the meeting. If the service currently covers other activities, both advertising and the target page need to be adjusted.
Check your accounts and measure
Set the permissions, accountability and access to reports. Also review the events used to evaluate the effects. The site's reconstruction could change the forms or the way the confirmation was displayed.
Before resuming check:
- current destination addresses;
- the conformity of advertising with the offer;
- the operation of the contact on the phone;
- the correct recording of agreed actions;
- receiving applications by the team;
- budget and scope of current service.
Use History with the Right Context
Previous results may suggest questions and areas to check, but do not guarantee the same result after the break. The offer, page, company situation and campaign conditions may have changed. Mark these differences in the plan.
Start with the agreed range and observation instead of playing all the old settings without analysis. Help SEM first stage plan and the consistency of advertising and the target party.
